Tabriz University of Medical Sciences Depiction of Health 2008-9058 7 4 2017 03 17 Using Black Hat and White Hat Techniques on the Web 52 57 EN Faegheh Mohammadi Mahsa Gavaher REVIEW 2017 01 17 2017 02 07 Before the advent of Content Management System (CMS), providing top-ranked websites required professional designers. Nowadays, using such systems enables everyone even non-expert website owners to provide a highly visible and top-ranked website with no difficulty. The most important issue in this case is that the website owners use the logical and trustworthy methods for optimizing the search engine performance to increase visibility of their own website. According to the literature, using the facilities provided by the Content Management Systems enables website designers to optimize their own websites using acceptable search engine optimizing methods.